Credence Products

Credence is a brand of office and school supplies started in 1983. The target pilot market were very young consumers from the age bracket of 10-19 years old. Most were from grade school to high school. Credence was a way of imparting the importance of the value of credibility, integrity, honesty, transparency and accountability, among other positive traits to these young people.

The brand fared well and its most popular selling item was stationeries that kids write love notes and their school notes on.

At the right side of the stationery, an oriental ideograph was printed. One of the earliest choices was the symbol for Unity in Chinese calligraphy. The kids simply loved it and kept asking for more.

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